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What Can You Do to Improve the Value of Your Website?

There are a number of ways to improve the value of your website. For the purposes of this article, we will divide these into two sections. The first looks at ways you can improve the value of your website that require a minimal amount of effort. The second looks at ways we can improve the value of your website but require more effort.


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So the first thing to examine is the content of your website. When was it last updated, is there a good spread of information and articles that encourage repeat visits, is all the information still relevant and up to date? If the answer to any of these questions is no, then you have identified your initial starting point for improving the value of your website.


While adding content is not going to rapidly increase the value of your website it will increase your page rankings on search engines and encourage more traffic onto your site. This brings us onto our second point SEO or key word density.


In order to gain higher search page rankings, thereby improving traffic flow to your site, you can re-write some of your content to improve key word density. This simply involves identifying the key terms that people searching for a particular site will employ. So the highest ranking searches for whiskey are whiskey, Scotch whiskey and Scottish whiskey.


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If your content does not make repeated use of these terms then you are unlikely to score highly in the search rankings and are unlikely to generate income or traffic. This can be quickly rectified by re-writing your content yourself, or if you are strapped for time paying someone else to do it on one of the many content creation forums scattered across the web.


The final quick way to increase the value of website is to promote it using social network plug-ins or widgets. These are available from Twitter and Facebook to name just two and allow people to share your site on their homepages, hopefully again generating further traffic to your site. Also starting and promoting a fan page to increase your sites web presence will increase your traffic and potential income.


Turning to the more time intensive ways of increasing your sites value we have to look at revenue generation. To start simply analyze the commercial viability of your site. What is your current revenue and what are the key ways you could increase this? If your site generates its revenue through affiliate marketing do the products offered fit the content of the website? Are the products still up to date? If the site is offering a service is the service still competitive and what other areas could the site easily branch into?


Identifying these features will allow you to build a long term business plan based around the above steps, thereby increasing the value of your site.


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